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Experience
Growth Content Strategy Lead – DTiQ

  • Manage a team of creatives to build marketing content for campaigns and product messaging

  • Increased web traffic by 104% YoY through rebrand, SEO, and product marketing efforts

  • Led ABM and demand gen campaigns across blog, email, social, interactive digital campaigns and video

  • Built funnel-aligned content strategy and GA4/HubSpot reporting infrastructure

ABM Strategist

Remote | 2023 - Present

Hybrid | 2023 - 2024

Content Marketing Manager – Skillcycle

  • Increased lead volume 68% MoM with top-of-funnel content strategy and high volume SEO messaging

  • Managed company rebrand and UX revamp, cutting bounce rate by 28%

  • Built content with agencies to outperform competitors and create an entertaining brand environment

Content Marketing Specialist – EVERFI by Blackbaud

  • Delivered 1K+ MQLs via 50+ ABM campaigns and site optimization

  • Partnered with UX and agency teams on CRO, SEO, and content performance

  • Managed growth marketing, nurture sequences, and reporting for creative campaigns

Remote | 2022 - 2023

Santa Barbara, CA | 2018 - 2022

Yaasa, MOS Equipment, CoMotion Media – Marketing Consultant

  • Rebranded Yaasa site; +24% traffic, +22% revenue growth – sold out site during Xmas

  • Led $40K/mo paid media on website, Amazon, and social media, and managed SEO + landing page strategy

  • Built UGC and influencer campaigns, resulting in 58%+ audience growth on social media

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