Major Campaigns & Projects
Yaasa “Everything” Promo Video
Produced brand campaign video showcasing Yaasa’s product line and lifestyle
NFL Sports Playbook Project, EVERFI
Led NFL Sports Playbook campaign; ad aired in 2023 championship
Yaasa E-commerce Rebrand
Led full-site rebrand and SEO optimization resulting in +24% traffic and +22% revenue growth.
METTLE Brand Director
METTLE, Head of brand strategy, marketing, content, and partnerships
Red Bull ABM Campaign for EVERFI
Executed Red Bull ABM initiative, enhancing engagement and content alignment
DTiQ SEO Traffic Blog Project
Produced 180+ blogs with SEO best practices, boosting traffic and rankings
EVERFI 50+ ABM Campaigns
Delivered over 1K MQLs through targeted ABM efforts, SEO, and CRO though funnel stage support.
DTiQ Rebrand & Traffic Growth
Boosted web traffic 104% YoY via SEO, rebranding, and product marketing
Creative & Media Projects
Film Production Leadership
Assistant Director on films at 50+ global festivals
Santa Barbara International Film Festival
Served as production lead overseeing event operations and team management.
App Developer / Innovation Program Winner
Developed a bilingual app concept to connect foster families, which secured investor funding.